Spreading the Word: Safer Campuses Campaign for Cardiff Council

A high-impact visual campaign that drove record attendance and city-wide awareness.

The Challenge

Cardiff Council wanted to promote its Safer Campuses conference and message across the city — raising awareness around student safety and encouraging engagement from key stakeholders. The challenge? Cutting through the noise with a message that resonates, fast.

Our Approach

We designed a bold, cohesive visual identity for the campaign, then rolled it out across every channel — from outdoor and digital media to indoor signage and event materials. Messaging was direct, positive, and action-focused, designed to connect with both students and professionals.

The Results

• Record-breaking attendance at the Safer Campuses conference

• City-wide visibility of the message across multiple touchpoints

• Unified campaign look and feel that strengthened credibility and recognition

• Positive feedback from attendees, partners, and council leaders

Why It Matters

When safety is the goal, communication must be clear and compelling. This campaign didn’t just raise awareness — it rallied a city around the shared goal of creating safer, more welcoming spaces for students.